by LinksManager.com/LinkPartners.com Staff © 2007. Reproduction without permission is strictly prohibited.
All company and product names in this document are the property of their respective copyright and/or trademark holders.

Ethical reciprocal linking as facilitated by LinksManager is, always has been, and probably always will be a positive, progressive part of website marketing.

As Google Software Engineer and Anti-SEO-Spam Czar Matt Cutts said recently (December 2007) at Pubcon, "trading links is natural and it's natural to have reciprocal links."

Too much of anything is never a good thing and website links are no exception. Adding a vast quantity of links to a site at what Google and other search engines consider a unnaturally fast rate can have negative search engine repercussions ranging from downgraded page rank to sandboxing to total delisting.

And if that weren't bad enough, scores or hundreds of random, unsorted, non-categorized links suddenly showing up on a site can confuse and dismay end users and cost the site operator sales, money and repeat visits from qualified potential customers.

Fortunately, LinksManager is based on patented technology and a code of ethics designed to ensure that LinksManager powered linking strategies generate essential link benefits -- increased site traffic, enhanced end-user satisfaction, and improved search-bot appeal -- easily, consistently, and -- most of all -- safely.

Links are the foundation of the web, the glue that binds all its billions of pages together. The twisting, tangled nerves that allow us to travel to every corner of the globe with a simple mouse click. Without links, there would be no web. Nobody knows this better than Google, whose fame and fortune rests on its ability to produce on demand a plethora of return pages full of links intended to take you where you want to go.

Google also knows that schemes and scams designed to interfere with the natural development of links can seriously distort the validity of its search returns and are detrimental to the structure of the web in general. Therefore, it expends an enormous amount of intellectual energy, computer resources and cold, hard cash to ferret out and slaughter every manifestation of what they consider search-engine spamming.

Being a public corporation with numerous public relations consultants, Google doesn't use controversial words like "slaughter" of course. In places like their Webmaster Help Center they state their position in a more calm, reasoned manner. Thus, to steal from a classic Christmas tune, "he knows if you've been good or bad, so be good for goodness sake" becomes, in Googlespeak:

Keep in mind that our algorithms can distinguish natural links from unnatural links. Natural links (emphasis Google's) to your site develop as part of the dynamic nature of the web when other sites find your content valuable and think it would be helpful for their visitors. Unnatural links to your site are placed there specifically to make your site look more popular to search engines ... only natural links are useful for the indexing and ranking of your site.

As an editor-based link-management solution, LinksManager gives you, the site owner, total control over who you link to and when, while relieving you of the time-consuming tedium involved in manually approving, editing, seeking, deleting, checking and removing links.

By design, LinksManager makes it virtually impossible for you to inadvertently (or advertently, for that matter) step outside search-engine quality guidelines by automatically harvesting and adding huge quantities of links, enabling doorway pages, using hidden text or redirects, creating free-for-all pages or sending spammy emails.

LinksManager's entire system is -- and always has been -- grounded on the linking industry's highest code of ethics and web responsibility. Search engines and the web community in general consider LinksManager and our users "good neighbors" and we aggressively protect that reputation by immediately canceling the membership of anyone who tries to use our service to link on the dark side.

For almost ten years, LinksManager, especially when used in conjunction with the free tips available at the LinkPartners.com Linking School, has been delivering all the end-user and search-engines benefits of white-hat linking in an easy-to-implement control-panel environment.

With linking properly becoming a more important factor in e-commerce every day, manage the tasks of linking development with LinksManager - the safest and most trusted link building software service available on the web today.