How To Cast A Wider Net When Fishing For Links

Know this: Quality is always more important than quantity when adding links and link pages to your website. Link quality, not quantity, is what determines whether the traffic attracted to your site by a link on another site is made up of qualified prospects or just looky-loos. Link quality, not quantity, is what determines whether the information provided on sites and pages you link to will benefit you by increasing your site's credibility and giving your site visitors value-added information. Link quality, not quantity, is what Googlebot and the other search engine crawlers consider when they're deciding how much positive (or, in the case of non-relevant, spammy or otherwise dishonorable links, negative) weight your link campaign will add to your page rank and return position. . Read More

How To Structure A Gentleperson's Linking Agreement

If you've decided, for whatever reason, to use a contract or other legal/quasi-legal document to regulate your relations with link partners, there are some things you should keep in mind.

The first, paradoxically, is simultaneously the most obvious and the easiest to forget: Contracts are legally binding on all parties who sign them.

Don't fall into the trap of thinking that because the contract was your idea it only applies to the other webmaster. Make sure every provision in the contract, whether you write it yourself or buy it from one of the many vendors offering linking agreements on the 'net, is something YOU -- as well as your link partner -- can live with. . Read More