Starting a successful swap
links campaign is the single best thing you can do to create an ever increasing
flow of new, quality traffic to your website. Link swapping is a cost
effective, smart way to gain new visitors to your homepage and has been called
"the best way to increase traffic to your website." Why?
Because of a few reasons: Think about it. Web surfers who view a
website's links pages are doing so purposefully. They are truly interested
in finding other sites to visit. This is important to know, because
someone who clicks on your link from another site wants to come to your site.
fake buttons or controls, or advertisements. They clicked the link! Also, starting and
marinating a reciprocal links campaign is inexpensive compared to other forms of internet
promotion, like placing banner ads or paying for higher search engine placement.
Don't forget, traditional forms of internet promotion eventually expire - a paid
banner ad slot only runs so long, and has a finite life.
Here's what you
can do to get your reciprocal linking campaign up-and-running:
One - Get LinksManager.com
You may not know it now, but when your links pages are getting 10-20
new submissions a day, you'll be thankful you have LinksManager.com to take all
of the hassle out of link page management. If you are spending your entire
day adding new links, searching for and deleting dead links, scouring the web
looking for you reciprocal link on other websites, and rotating your links pages, you won't have time for more important things, like filling orders,
customer service, and finishing work at a reasonable hour so you can spend time
with your kids/wife/dog/girlfriend/boyfriend.
Two - Maximize Your LinksManager.com Account
LinksManager's default settings for cosmetics, outgoing emails, and
link preferences are fine for the average user. But, if you really want to
get your swap links campaign moving, take the time to maximize your LinksManager
account. Three important areas should be focused on:
Cosmetics - To really
impress your links page visitors and potential swap links partners, it is important to
have your links pages visually match the rest of your website. LinksManager's
Cosmetic Controls allow you to fully customize the way your links pages look.
Take the time to familiarize yourself with LinksManager's header and footer
controls, links menu, and links page cosmetic controls. Don't want to
spend the time on this? No problem! LinksManager offers free
cosmetics integrations, where we set up your account to exactly match the rest
of your website's colors, layout, and fonts. Simply send us a Support Request through your Control Panel, and we'll get started on your free cosmetics
integration immediately. Integrations usually take less than 30 minutes, and
require no interventions on your part.
- To achieve the link popularity your domain needs, make sure to fill out the
secure FTP Upload Controls from within your LinksManager Control Panel.
These easy to use controls allow you to have your links pages stored on your web
server, under your domain, and at the exact location of your choice.
Email Notifications -
LinksManager's outgoing email notifications are the emails sent automatically from your account
to your swap link partners when specific events occur. These events
might be when a webmaster adds or modifies a link, when a link is deleted, or
when LinksManager finds a link is not reciprocating. The default text
seen in these emails is useful, but really just a starting point for a more
comprehensive notice. By adding information such as where a webmaster
can find banners for your site, how a webmaster can modify their link, and
LinksManager referral links, you can make your swap links partners work for
you! We've detailed what we believe should be in each email notification
Link Submitted Email -
Include custom banner HTML code for reciprocating your link, and your
LinksManager referral URL so you can earn free service.
Link Approved Email -
Include the URL of your Modify Links page, the webmaster's login
information so they can modify their link, and your LinksManager referral
URL so you can earn free service.
Reciprocal Link Reminder
Email - Include custom banner HTML code for reciprocating your link, the
URL of your Modify Links page, the webmaster's login information so they
can modify their link, and your LinksManager referral URL so you can earn
Active Reciprocal Link
Reminder Email - Include custom banner HTML code for reciprocating your
link, the URL of your Modify Links page, the webmaster's login information
so they can modify their link, and your LinksManager referral URL so you
can earn free service.
Link Modified Email -
Include custom banner HTML code for reciprocating your link, the URL of
your Modify Links page, the webmaster's login information so they can
modify their link, and your LinksManager referral URL so you can earn free
Link Deleted Email -
Include the URL of your Add Links page so the webmaster can resubmit their
link again, the webmaster's site name, URL, and description they added the
first time they submitted their link, and your LinksManager referral URL
so you can earn free service.
By expanding upon the default
email notification text, you can prevent emails from webmasters asking
questions like, "how do I modify my link?", "how do I
reciprocate your link?", and "what's my login password?"
In addition, adding your LinksManager referral URL to each of your email
notifications increases the chances you will earn free LinksManager service!
Successfully Page Top Text - This is the text seen by webmasters who have
just submitted a new link for your approval. In a sense, it is an
on-screen version of the Link Submitted Email. Since this is the first
thing a swap links partner sees after submittng a new link, take the time to
customize the text in this control and make sure webmasters know how and why
to reciprocate your link.
So as you can see, taking
advantage of the ability to fully customize your links pages using LinksManager
is an important step to getting the most out of your account. Maximizing
your LinksManager account means more links reciprocated in a faster time, with
less emails coming in from your swap links partners.
Three - Consider your Link Categories
Take a good look at your link categories.
Ask yourself, "could any webmaster potentially add their link to my
website?" Chances are, the answer is "no". You can't
cover every link category and satisfy every website, but are your current link
categories too limiting? The more varied your link categories are, the more websites that could
potentially be swap links partners. Wouldn't it be terrible if a wildly
popular website with a great links page wanted to trade links with you, but decided not to, because you
didn't have a link category that their link would fit into? An example: If
you run an online car parts business, you might have the following link
Having only a few link
categories doesn't allow for a wide range of reciprocal linking partners.
Thinking creatively might yield the following link categories for the same car
Thinking "out-of-the-box" when considering your link categories can
mean an increased number of swap links partners, and more traffic driven to your
website. Also, make sure to add a "catch all" link category
(like "Other Websites") to allow any other site to add a link if you
don't have a link category to better fit it in. Over time, you will get
ideas for new link categories by watching the links that get submitted.
Add new categories when needed, and remove link categories that never get any
links in them. With LinksManager.com, you have the power!
Four - Write an Effective Link Exchange Request Letter/Mailer
A link exchange request letter is the email sent
by you to the webmaster of another website asking for a link swap. An effective swap links request letter should be concise yet
detailed. The email's subject line should ask for the link swap initially,
with the specifics spelled out in the body of the email. Include the
relevant links and contact information. A good link exchange request letter might
As you can read, an effective
request link exchange letter is short, and gets to the point. The longer the email,
the greater chance of that webmaster clicking the Delete button in their email
program. Don't bother including the instructions on how to reciprocate
your link. That information is given to the webmaster after they submit
more about customizing your Link Exchange Request Mailer by clicking this link.
Step Five -
Search for Link Swap Partners
There are two ways to find link swap
partners. The traditional way is to search the net for websites that are
related or similar to yours, but do not directly compete with your website for
business. Searching for these sites is fairly easy. First, write down 10 keywords
used for searching that relate to your website. The best idea, is to use
one search engine at a time, and search using each of the keywords. You
can either collect website names and email addresses in a text file or
spreadsheet, and send your swap links letters at a later date; or simply send
the swap link request email as you visit each website. If you spend 30
minutes a day searching for sites to swap links with, and sending each of them
your swap links letter, you will quickly start seeing the new links come
in. Some of the better search engines include Google,
Ask Jeeves, Lycos,
and LookSmart. You might also
try searching in the search engines for telltale text that denotes a website
that swaps links. Sample keyword phrases might be "add link" or
"submit link" or "link to us."
The easiest way to find link
swap partners is to use the free service at LinkPartners.com.
LinkPartners is a free categorized
directory of websites that trade reciprocal links with other sites.
LinkPartners.com allows any webmaster to swap links with other quality sites and
increase website traffic and increase link popularity for their own site.
Only quality sites with good linking strategy that actively exchange links are
included in the LinkPartners directory. Furthermore, LinksManager.com
account owners have added functionality and can initiate link swap requests with
a single mouse click.
The benefits of a successful swap links
campaign far outweigh the few hours of time you'll need to invest in setting up
its foundations. Unfortunately, searching for swap links partners is still
a manual process, but it won't be that way for long as a LinksManager
customer. Considering the low cost of setup and maintenance of a
reciprocal link campaign, and the increases in your website's traffic, you'll
soon learn why and it has been called
"the best way to increase traffic to your website." Happy